Privacy & Data Protection
Profit Drive Pty Ltd — ABN 40 684 218 755
Last updated: 27 July 2026 Version: 2.0
Profit Drive Pty Ltd (“Profit Drive”, “we”, “us”, “our”) is a digital marketing agency based in Brisbane, Queensland.
This policy explains how we collect, use, disclose, store and protect personal information. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This policy applies when you:
- visit profitdrive.com.au;
- enquire about or use our services;
- deal with us by email, phone, video call or in person; or
- apply for a job with us.
Contact us about privacy: Privacy Officer, Profit Drive Pty Ltd 79 Stanley Road, Camp Hill QLD 4152 admin@profitdrive.com.au 0450 412 539
1. What we collect
Profit Drive collects different types of personal and technical data, depending on how you interact with us.
1.1 Information you give us
- Contact and business details — name, business name, ABN, email, phone, postal address, job title
- Enquiry and marketing details — industry, services you are interested in, budget range, marketing preferences
- Service delivery information — account access details, brand material, business information needed to run your campaigns
- Billing information — billing contact, billing address, invoice history. Card payments are processed by Stripe. We do not see or store your full card number.
- Support and correspondence — emails, chat messages, support requests, meeting notes
- Recruitment information — if you apply for a role, your CV, work history, references and right-to-work information
1.2 Information we collect automatically
When you visit our website we may collect:
- IP address, device type, operating system and browser
- Pages viewed, links clicked, time on page and session duration
- Referring source (search engine, ad, social media, direct)
- Cookie and tracking identifiers (see section 8)
1.3 Information from other sources
We may receive information about you from:
- Advertising platforms — Google Ads, Meta (Facebook and Instagram), LinkedIn, Microsoft Advertising
- Analytics providers — Google Analytics
- Business tools — our CRM, email platform, scheduling tools, meeting recording and transcription tools, and project management software
- Publicly available sources — your website, ASIC and ABN registers, LinkedIn and other public business listings, where we are researching a potential client
1.4 Sensitive information
We do not seek sensitive information (such as health, biometric, racial or ethnic origin, political, religious or sexual orientation information) and ask that you do not send it to us. If you do, we will handle it in accordance with the APPs and delete it where it is not needed.
2. Information we handle for our clients
This section is important and specific to what we do.
2.1 When we deliver services to a business client, we often handle personal information about that client’s customers and leads — for example enquiry form submissions, phone call records, CRM contacts, email subscriber lists and advertising audience lists.
2.2 In that situation, we act on our client’s behalf and on their instructions. Our client decides what is collected and why. We use that information only to deliver the services our client has engaged us for.
2.3 We do not use our clients’ customer data for our own marketing, and we do not sell it or share it between clients.
2.4 If you are a customer of one of our clients and you want to access, correct or delete your information, please contact that business directly. If you contact us instead, we will refer your request to them and let you know we have done so.
2.5 We keep client customer data only for as long as we need it to deliver the services, and return or delete it when the engagement ends, on request.
3. Why we collect and use your information
We use personal information to:
Deliver our services
- Provide marketing, advertising, web and consulting services
- Set up, manage and optimise advertising campaigns
- Manage accounts, contracts, invoicing and support
Communicate with you
- Respond to enquiries and support requests
- Send service updates, reports and account notices
- Send marketing emails and newsletters, where you have opted in
Market our own business
- Show retargeted advertising on Google, Meta and LinkedIn
- Measure the effectiveness of our own marketing
- Prepare case studies and portfolio material (non-confidential only — see our Terms of Service)
Run and improve our business
- Analyse website performance and user behaviour
- Improve our services, processes and internal tools
- Train and supervise our team
Protect our business
- Detect and prevent fraud, unauthorised access and misuse
- Maintain security and audit logs
Meet legal obligations
- Comply with the Privacy Act, tax law and other legal requirements
- Keep records we are required to keep
If you do not give us the information we ask for, we may not be able to provide our services to you.
4. Automated decision-making and AI
4.1 We use AI and automated tools in our business. These include tools that help us draft and review content, summarise meetings, classify and route enquiries, generate reports, and support internal workflows.
4.2 We do not use automated decision-making to make decisions that significantly affect your rights or interests without human involvement. In particular, we do not use automated systems to decide, on their own, whether to accept you as a client, what to charge you, whether to extend credit to you, or whether to hire you. A person at Profit Drive makes those decisions and reviews any automated output that informs them.
4.3 Where an automated tool assists with a decision, the personal information it may use includes your contact details, business details, enquiry information and correspondence with us.
4.4 If you would like to know more about how an automated tool was used in relation to you, contact our Privacy Officer.
5. Who we share information with
We do not sell personal information.
We share personal information with:
Recipient
Purpose
Where they process data
Stripe
Payment processing
United States
Google (Ads, Analytics, Workspace)
Advertising, analytics, email and file storage
United States
Meta (Facebook, Instagram)
Advertising and remarketing
United States
LinkedIn (Microsoft)
Advertising and remarketing
United States
Our CRM and email marketing platform
Contact management and email campaigns
United States
Meeting and call recording / transcription tools
Meeting notes and summaries
United States
Project management and internal workflow tools
Delivering and tracking your work
Australia, United States
Hosting and cloud infrastructure providers
Website and application hosting
Australia, United States
Our accountant, bookkeeper and auditors
Financial administration
Australia
Our lawyers and insurers
Legal advice and claims
Australia
We also disclose information where we are required or permitted to by law, or to protect our rights or the safety of others.
5.1 Overseas disclosure
Some of the providers above process personal information outside Australia, primarily in the United States. Before disclosing personal information overseas, we take reasonable steps to ensure the recipient handles it consistently with the APPs, including by using providers with contractual data protection commitments and industry-standard security.
Where you use our services, you should be aware that overseas recipients may be subject to the laws of their own country, and that we may not be able to control how those laws apply.
5.2 Our team
We work with employees and contractors, including some located outside Australia. They are bound by confidentiality obligations and only get access to the information they need to do their job.
6. Marketing, email and calls
6.1 We send marketing communications only where you have opted in, or where you are an existing client and the communication relates to services similar to those we already provide.
6.2 Every marketing email has an unsubscribe link. You can also email admin@profitdrive.com.au to opt out. We will action opt-outs within 5 business days.
6.3 Call and meeting recording. We may record and transcribe phone calls, video meetings and in-person meetings to create notes, summaries and action items, and for training and quality purposes. We will tell you before we start recording and you can ask us not to. If you ask us not to record, we will not record, and that will not affect the service you receive.
6.4 Recordings and transcripts are stored securely and deleted in line with section 8.
7. Cookies and tracking
Cookie type
What it does
Can you turn it off?
Essential
Makes the website work — page loading, forms, security
No — the site will not work properly without these
Analytics
Measures how people use the site (Google Analytics)
Yes
Advertising
Supports retargeted advertising (Google Ads, Meta Pixel, LinkedIn Insight Tag)
Yes
To manage cookies:
- Adjust your browser settings (Chrome, Safari, Firefox, Edge)
- Use Google’s Ads Settings and the Google Analytics opt-out browser add-on
- Use Meta’s and LinkedIn’s ad preference settings
- Turn on “Do Not Track” or a tracking-prevention setting in your browser
Turning off analytics and advertising cookies will not stop you using our website.
8. Security and how long we keep information
8.1 Security
We take reasonable steps to protect personal information, including:
- HTTPS/TLS encryption for data in transit
- Access controls, so only team members who need access have it
- Multi-factor authentication on business-critical systems
- Password management tooling rather than shared credentials
- Periodic review of who has access to what
- Confidentiality obligations in our employment and contractor agreements
No system is completely secure. We cannot guarantee absolute security, but we take our obligations seriously and act promptly if something goes wrong.
8.2 How long we keep it
Information
Retention period
Marketing contacts
Until you opt out or ask us to delete, then removed within a reasonable time
Client records and correspondence
7 years after the engagement ends
Financial and tax records
7 years (required by Australian tax law)
Website analytics
Per the analytics platform’s retention setting — currently up to 14 months in Google Analytics 4
Call and meeting recordings and transcripts
12 months, unless needed for a specific ongoing matter
Unsuccessful job applications
12 months, unless you ask us to delete sooner
Client customer data we hold on a client’s behalf
Returned or deleted at the end of the engagement, on request
After the retention period we securely delete or de-identify the information. Some information may remain in backups for a short period before it is overwritten.
9. Data breaches
9.1 We have a data breach response plan. If we suspect a data breach:
- we act immediately to contain it;
- we assess whether it is likely to result in serious harm, and complete that assessment within 30 days, and sooner where we reasonably can;
- if it is an eligible data breach under the Notifiable Data Breaches scheme, we notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) as soon as practicable after we form that view; and
- where a breach affects information a client has given us, we notify that client promptly and work with them on their own assessment and notification.
9.2 We keep a record of data breaches and near misses, and review our controls after each one.
10. Accessing, correcting and deleting your information
You can ask us to:
- Access the personal information we hold about you
- Correct anything that is inaccurate, out of date or incomplete
- Delete information we no longer need to keep
- Stop marketing to you
- Explain how a particular piece of information was collected or used
How to make a request: email admin@profitdrive.com.au with “Privacy request” in the subjec
What happens next: we will acknowledge your request within 5 business days and respond within 30 days. We may ask you to verify your identity first. Access and correction are free. If a request is complex or repetitive, we may charge a reasonable cost-based fee and will tell you before we do.
If we say no: we will explain why in writing and tell you how to complain. We may refuse where the law allows — for example where giving access would unreasonably affect someone else’s privacy, or where we are required to keep the records.
11. Complaints
If you think we have mishandled your personal information:
- Email us at admin@profitdrive.com.au with “Privacy complaint” in the subject line. We will acknowledge within 5 business days and aim to resolve it within 30 days.
- If you are not satisfied, you can complain to the Office of the Australian Information Commissioner:
Website: www.oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001
12. Visitors from outside Australia
Our services are directed at businesses in Australia, and we do not target individuals in the European Economic Area, the United Kingdom or the United States.
If you are located outside Australia and you deal with us, we will still handle your personal information in accordance with this policy and the Australian Privacy Principles, and we will honour reasonable requests to access, correct, delete or stop using your information. Contact admin@profitdrive.com.au.
13. Changes to this policy
We review this policy at least annually and update it when our practices change. The current version is always published at profitdrive.com.au/privacy with the date it was last updated. Where a change is significant, we will tell affected clients directly.
14. Contact
Privacy Officer Profit Drive Pty Ltd 79 Stanley Road, Camp Hill QLD 4152
admin@profitdrive.com.au 0450 412 539
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